logo

Privacy Policy

Last updated: 26/05/2025

FairInsight.co.uk ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to your personal information.

1. Who We Are

FairInsight is an independent platform that uses AI to analyze website policies and terms, offering users comparisons and insights — particularly in the online gambling sector. Our goal is transparency, fairness, and helping users make informed decisions.

2. What Information We Collect

  • Basic usage data – such as IP address, browser type, device information, and pages visited.
  • Contact details – only if you contact us directly (e.g., email address).
  • Interaction data – such as clicks on comparison buttons or affiliate links (anonymous unless tracked through third-party systems).
  • Cookies – see Section 6 for details.

3. How We Use Your Data

  • To understand how visitors use our site and improve the experience.
  • To respond to inquiries you submit through our contact form or email.
  • To monitor affiliate performance (in anonymized form).
  • To comply with legal obligations.

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Legitimate interest – for analytics, improving the site, and affiliate tracking.
  • Consent – for cookies that are not strictly necessary.
  • Legal obligation – if required by law or authorities.

5. Sharing Your Data

We do not sell or rent your personal data. We may share minimal data with trusted service providers for:

  • Website analytics (e.g., Google Analytics)
  • Hosting and infrastructure
  • Affiliate tracking networks (anonymized)

These partners are required to handle your data securely and lawfully.

6. Cookies

We use cookies to improve your experience. This includes:

  • Essential cookies – for basic site functionality.
  • Analytics cookies – to understand how users engage with our site.
  • Affiliate tracking cookies – to register referrals when you click on certain links.

You can control cookies via your browser settings or opt out where legally required using our cookie banner.

7. Data Retention

We retain data only as long as necessary for the purposes outlined in this policy. Most analytics data is stored in aggregate form for trend analysis.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to certain processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

9. External Links

FairInsight may link to third-party websites. We are not responsible for their content or privacy practices. Always review their privacy policies before providing personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised date at the top. We recommend checking this page periodically.

11. Contact

If you have questions about this policy or how we handle data, contact us.